ALAS EMIRATES READY MIX
The Bin Fadel Holding embarked on a journey of success in 1996 through the establishment of the Bin Fadel Ready Mix Company, which has become a leading company in the domain of ready mix concrete in the UAE. Another success story was born in 2008 when the Bin Fadel Holding introduced ALAS as a highly advanced Austrian ready-mix brand which was formed in 1959.Bringing together 50 years of rich experience in the ready mix business, along with 11 high-standard locations based in the UAE, extraordinary chosen equipment and the best team of experts, we at ALAS Emirates Ready mix endeavor to do better than we have ever done before. As honesty and integrity are our guide in all we do, continuous improvement in our approach and respect for our community and environment is our focus. We are promising a constant growth, customer satisfaction and loyalty to achieve the vision of the UAE 2030.
VISION
To drive a sustainable development, paralleled with the correct business ethics in order to become the leading supplier of ready-mixed concrete in the UAE by exceeding expectations in terms of product quality and customer satisfaction.MISSION
With these brief expressing words, we at ALAS have chosen to mirror our mission as follows:- To provide our clients with a superior product through constant innovation and adaptation of technology, focusing on the growing demands in the quality of ready-mix with prestige and pride.
- To be keen in creating a long-term relationship with our clients by providing excellent service at the best price.
- To be reliable and flexible in terms of product and service delivery regardless of our clients’ project tenure and value.
- To become completely mobile so we can serve our clients in their specific area of need.
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SENIOR MANAGEMENT PROFILES
Eng. Petr Celis
30 years of sophisticated experience as General and Operations Manager of numerous construction projects including rich expertise in management of ready mix concrete manufacturing companies in Central Europe, Russia and UAE.
Chris Meyrick
20 years of robust experience in project and operations management, with a focus on logistics and the ready-mix industry across the Middle East.
Ibrahim Levent
25 years of experience in management, sales and marketing in Turkey, USA and UAE.
Abdalmenem Alnamoora
Certified Concrete Professional with 20 years of expertise in the UAE’s materials and ready-mix concrete industry, specializing in operations, engineering, and business leadership
Abdul Sathar Assainar
31 years of relevant experience in management and ready mix industry in UAE.
Hesham Mesbah
19 years of experience in accounts, administration, PRO and other human resource management functions.
Elie Touma
28 years of relevant experience in management and ready mix industry in UAE.
Gerald Njah
15 years experience in Management of Quality, Health, Safety and Environmental management principles and practices including corporate sustainability in Cameroon and the UAE.
Muhammad Abbas Khan
14 years of experience in the ready-mix concrete operations as Store Keeper and Procurement Manager in UAE.
Ahmed Salaheldin
12 years of relevant experience in organization’s legal responsibilities in Egypt & UAE.
Monir Hossain
12 years of experience in ready-mix concrete operations as Logistics in UAE.
Mostafa Sabri
13 years of experience in sales and marketing in Sudan & UAE.