ALAS EMIRATES READY MIX
The Bin Fadel Holding embarked on a journey of success in 1996 through the establishment of the Bin Fadel Ready Mix Company, which has become a leading company in the domain of ready mix concrete in the UAE. Another success story was born in 2008 when the Bin Fadel Holding introduced ALAS as a highly advanced Austrian ready-mix brand which was formed in 1959.
Bringing together 50 years of rich experience in the ready mix business, along with 11 high-standard locations based in the UAE, extraordinary chosen equipment and the best team of experts, we at ALAS Emirates Ready mix endeavor to do better than we have ever done before. As honesty and integrity are our guide in all we do, continuous improvement in our approach and respect for our community and environment is our focus. We are promising a constant growth, customer satisfaction and loyalty to achieve the vision of the UAE 2030.
VISION
To drive a sustainable development, paralleled with the correct business ethics in order to become the leading supplier of ready-mixed concrete in the UAE by exceeding expectations in terms of product quality and customer satisfaction.
MISSION
With these brief expressing words, we at ALAS have chosen to mirror our mission as follows:
- To provide our clients with a superior product through constant innovation and adaptation of technology, focusing on the growing demands in the quality of ready-mix with prestige and pride.
- To be keen in creating a long-term relationship with our clients by providing excellent service at the best price.
- To be reliable and flexible in terms of product and service delivery regardless of our clients’ project tenure and value.
- To become completely mobile so we can serve our clients in their specific area of need.
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organization chart
SENIOR MANAGEMENT PROFILES
Eng. Petr Celis
CEO
Master Degree in Civil and Structural Engineering,
Czech Republic
30 years of sophisticated experience as General and Operations Manager of numerous construction projects including rich expertise in management of ready mix concrete manufacturing companies in Central Europe, Russia and UAE.
Ibrahim Levent
Commercial Director
Bachelor of Science in Economics,
Turkey
25 years of experience in management, sales and marketing in Turkey, USA and UAE.
Abdul Sathar Assainar
Technical Manager
Bachelor of Degree in Civil Engineering,
India
31 years of relevant experience in management and ready mix industry in UAE.
Elie Touma
Production Manager
Bachelor in Industrial Engineering,
Lebanon
28 years of relevant experience in management and ready mix industry in UAE.
Gerald Njah
QHSE Manager,
Bachelor of Environmental Science/L.L.B,
Cameroon
15 years experience in Management of Quality, Health, Safety and Environmental management principles and practices including corporate sustainability in Cameroon and the UAE.
Hesham Mesbah
Human Resources Manager
Bachelor of Science in Accounting,
Egypt
19 years of experience in accounts, administration, PRO and other human resource management functions.
Hariharan Nair
Finance Manager
Bachelor of Commerce & Masters Degree in
Commerce (Finance),
India
37 years of abundant managerial and financial experience as Chief Accountant in India and the Middle East.
Kaloyan Atanasov Popov
Workshop Manager - Plant
Bachelor of Mechanical Engineering,
Bulgaria
19 years of experience in the management of ready mix concrete technology in Europe.
Muhammad Abbas Khan
Procurement Manager
Bachelor of Arts Pakistan,
Pakistan
14 years of experience in the ready-mix concrete operations as Store Keeper and Procurement Manager in UAE.
Monir Hossain
Logistics Manager
Bachelor of Accounts,
Bangladesh
12 years of experience in ready-mix concrete operations as Logistics in UAE.
Ahmed Salaheldin
Legal Advisor
Masters in Law,
Egypt
12 years of relevant experience in organization’s legal responsibilities in Egypt & UAE.
Mostafa Sabri
Sales Manager
Bachelor in Sales & Marketing,
Sudan
13 years of experience in sales and marketing in Sudan & UAE.